Generating a good customer experience entails and the importance of understanding the customer perspective.

Generating a good customer experience entails and the importance of understanding the customer perspective.

Format AMA

Volume of 900 – 1000 words (4 pages)

Assignment type : Essay
Description
Select 2 separate products or services or any of the following that you have personal
experience with:
 2 products, OR
 2 services, OR
 2 companies, OR
 2 institutions, OR
 2 venues OR
 2 events
For example: if you select 2 products, one component must represent what you consider to
have a ‘poor’ customer experience and the other component a ‘good’
customer experience.

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